ABOUT SBG
We started SBG out of desire to pay it forward. As experienced operators, we have failed, learned and succeeded in dealing with the gamut of challenges you will face starting a company from tweaking business plans in the face of reality to raising capital while still searching for product market fit to building a great team that can build a sustainable and defensible business.
You will get knocked down multiple times when you least suspect it, just as you are making real market penetration well-funded competitors will come for your turf. The key to success is persistence and learning quickly from your mistakes and not repeating them. Going from zero to one is full of unexpected turns and roadblocks that require commitment at a level few can tolerate. It is those committed, smart founders that can react and pivot successfully without losing sight of their true NorthStar that excite us to join their journey.
We invest in founders who embrace big ideas, that have a passion and unique insight into solving a specific problem. Most importantly, we invest in people that we look forward to working with to solve big problems. We want leaders who play to win!
