We started SBG out of a desire to pay it forward. As experienced operators,we have failed, learned, then succeededin dealing with the gamut of obstacles you face running a startup:continually tweaking business plans in the face of reality,raising capital while still searching for product market fit,recruiting a teamthat can help you build a sustainable and defensible business. We invest ininnovators who bring unique insight to solving fundamental challenges.
Just as you are making real market penetration well-funded competitors will come for your turf.The key to meaningful successis persistence, learning quickly from your mistakes and not repeating them. It is those who can navigate through adversity with determination and a clear sense of direction who ultimately bring their ideas to life.
Going from zero to oneis full of unexpected turns and roadblocks that require a commitment level few can tolerate.It is those rare founders that can react and pivot successfully without losing sight of their true North Star that excite us to join their journey.
